STORYPOWER COACHING DEMONSTRATION IN STUDIO WITH TRENTON MOONEY“Story selection has much to do with the value of your life experiences, the expression of your core values and where those details intersect with the needs of your audience. If you know who you serve and how, you are half way there. If you have not worked…
CHARACTERS IN YOUR ORIGINAL AND AUTHENTIC STORY MUST LOOK LIKE THE AUDIENCE YOU SERVE“Your target audience, your ideal client, the people in the chairs you are speaking to must be able to relate and resonate with the people in the story you’re telling. If your story, the one you have selected to tell to make…
IT’S YOUR STORY BUT ITS NOT ABOUT YOU IF YOU TELL IT RIGHT “If you have ever been in the audience when a masterful communicator uses a well selected and well crafted story, you feel like they have been reading your mail. They seem to have been spying on the secret events and emotions of…
THE PEOPLE IN THE AUDIENCE MUST BE THE PEOPLE IN YOUR STORY “The moment your story abandons the audience, the audience abandons your story. It is far too easy to tell a story which looks and sounds real but isn’t. It is also very easy to tell a story which includes all the usual cast…
STORYPOWER IS THE MOST EFFECTIVE WAY TO ACQUIRE THE EXPENSIVE COMMODITY IN BUSINESS “This truth is undeniable, unavoidable and indispensable. If you are in business of any sort, ministry of any sort, government of any sort and no one knows who you are, you’re more likely to close up shop than to grow. The most…
AUTHENTICITY IS A CHARACTER TRAIT NOT A PLOT LINE “As a reader of stories, a watcher of stories, a hearer of stories you know for the most part what is made up and what is factual. You also know, if you have a shred of dignity, a whisper of integrity, a modicum of morality when…
THE PURPOSE AND POWER OF AN ORIGINAL STORY “We have all witnessed the person living vicariously through another. Usually its a parent who’s athletic career ended too soon, they have out lived the glory days and need the attention again or they just never measured up to the talent and skill of their kids. Sometimes…
LEAD AFRAID - WHEN FEAR IS ALL YOU HAVE YOU STILL HAVE TO LEAD “New seasons of life and leadership often bring with them great fear. Fear of the unknown, fear of failure, fear of missing out when allowed to dominate your thoughts will prevent you from pressing forward into a brilliant future. If your…
THE BEST LEADERS LEAD IN THE DARK “Before the sun is up, do the road work. Early risers get ahead start on the day so they can lead the day. When you can’t see what’s next, keep leading. When something is hidden from you like gifts before Christmas, keep leading. When the best ideas seem…
PRACTICE THE POWER OF POIGNANT BREVITY “Time is short and quickly evaporating. The hope of communication is to share your ideas in a way which carries them forward in the emotion and imagination of others. In order for a leader to influence, their ideas must be palatable, worthy of repeating and capable of producing transformation…